Last Updated On: 2022-09-26 18:52:00.642338
Author: Philipe Bujold
C:\Anaconda\lib\site-packages\itables\javascript.py:63: UserWarning:
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C:\Anaconda\lib\site-packages\IPython\core\interactiveshell.py:3457: DtypeWarning:
Columns (5,168,233) have mixed types.Specify dtype option on import or set low_memory=False.
Original dataframe lenght: 4180
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Food - Plant-Based Diet #
To understand who people believe might be against talking about these actions.
What we want to be able to say
Are people trying to eat less meat, and what are their motivations for it
Are people talking about eating less meat, sharing it with those they know
Where are the CC possibilities when it comes to meat-reduction interventions
Adoption#
A quick look at our meat-eating behaviors
C:\Anaconda\lib\site-packages\numpy\core\fromnumeric.py:3208: VisibleDeprecationWarning:
Creating an ndarray from ragged nested sequences (which is a list-or-tuple of lists-or-tuples-or ndarrays with different lengths or shapes) is deprecated. If you meant to do this, you must specify 'dtype=object' when creating the ndarray.
Behavior and Beliefs#
This first set of questions examined whether respondents are trying to reduce their meat consumption, as well as the beliefs they hold about eating less meat.
The scores presented in the table represent the weighted average of respondents’ likert responses. Resondents were given a 7-item likert scale for which to answer from Strongly agree to Strongly disagree, the table below showes the weighted average of normalized responses. That is, 1 represents an average responses of Strongly agree, whilst 0 represents an average response of Strongly disagree.
Now let’s look at how demographics influences the rasons for reducing meat consumption
And now the way demographics shape attitudes
Longform reasons#
What are some of the steps and reasons to reduce meat consumption given by the respondents?
| education | income | age_group | SASSY | politics | state | sex | Are you trying to limit your meat consumption? | Has successfully reduced meat eating in the last 5 years | Why are you trying to reduce/limit your meat consumption? | Can you tell us a bit more about the steps you are taking to reduce/limit your meat consumption? | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Loading... (need help?) | None | education | income | age_group | SASSY | politics | state | sex | Are you trying to limit your meat consumption? | Has successfully reduced meat eating in the last 5 years | Why are you trying to reduce/limit your meat consumption? | Can you tell us a bit more about the steps you are taking to reduce/limit your meat consumption? |
# PBDreasons, _ = survey.gatherScore_fromString(iDTC_enriched.loc[iDTC_enriched['pbd_adp_intention'] == 'Yes'].drop(columns=['pbd_reason_success']), meta, ["pbd_reason"], replaceCols = True)
# PBDreasons.rename(index = {'' : 'How much do you agree or disagree with the following statement?'}, inplace = True)
# display(PBDreasons.T.style.background_gradient(cmap=cm, vmin = 0, vmax = 1))
# PBDreasons, _ = gatherScore_fromString(iDTC_enriched,meta, ["pbd_attitude"], replaceCols = True)
# # PBDreasons.rename(index = {'pbd_reason' : 'How much do you agree or disagree with the following statement?'}, inplace = True)
# display(PBDreasons.T.style.background_gradient(cmap=cm, vmin = 0, vmax = 1))
PBD sharing intentions#
Next we look at respondents’ sharing behavior. For those who are intending to eat less meat, are they talking about going meat-free with the people they know? Respondents were asked wiith whom the had shared they were trying to eat less meat. The table represents the % respondents who intend to reduce their meat intake and who have shared with X member of their community.
They were also asked whether they thought their community would approve or dissaprove of their decision to reduce meat consumption.
| Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | |
|---|---|
| Your family | 76.392758 |
| Your close friends | 54.101835 |
| Your colleagues | 14.979179 |
| Your neighbors | 12.499653 |
| Your social media followers | 10.559358 |
C:\Anaconda\lib\site-packages\numpy\core\fromnumeric.py:3208: VisibleDeprecationWarning:
Creating an ndarray from ragged nested sequences (which is a list-or-tuple of lists-or-tuples-or ndarrays with different lengths or shapes) is deprecated. If you meant to do this, you must specify 'dtype=object' when creating the ndarray.
How does demographic data change whgo people are sharing with, as well as the approval/disaproval they expect
corr_threshold = 0.2
Breakdown of responses by education
| Your family | Your close friends | Your colleagues | Your neighbors | Your social media followers | ||
|---|---|---|---|---|---|---|
| 10th grade | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 28.75 | 29.93 | 35.30 | 35.30 | 35.30 |
| 11th grade | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 10.50 | 8.48 | 7.08 | 6.68 | 6.68 |
| 12th grade no diploma | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 24.14 | 17.88 | 13.47 | 25.50 | 13.97 |
| 7th or 8th grade | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 19.19 | 18.37 | 27.45 | 17.34 | 27.45 |
| 9th grade | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 13.21 | 9.98 | 15.46 | 10.54 | 15.46 |
| Associate’s degree | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 28.44 | 24.28 | 18.37 | 18.08 | 18.19 |
| Bachelor’s degree | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 30.88 | 27.54 | 20.76 | 19.88 | 19.57 |
| High school graduate – high school diploma or the equivalent (GED) | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 23.02 | 19.18 | 13.69 | 14.02 | 14.03 |
| Master’s degree | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 36.52 | 32.11 | 25.43 | 23.31 | 22.34 |
| No formal education | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | nan | nan | nan | nan | nan |
| Professional or doctorate degree | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 41.37 | 35.04 | 33.33 | 26.82 | 29.36 |
| Some college, no degree | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 27.78 | 24.93 | 17.66 | 18.12 | 17.30 |
Breakdown of responses by income
| Your family | Your close friends | Your colleagues | Your neighbors | Your social media followers | ||
|---|---|---|---|---|---|---|
| $10,000 to $12,499 | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 27.78 | 27.63 | 16.98 | 16.99 | 17.23 |
| $100,000 to $149,999 | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 27.79 | 24.28 | 19.55 | 17.95 | 17.08 |
| $12,500 to $14,999 | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 31.21 | 27.97 | 19.33 | 19.41 | 20.24 |
| $15,000 to $19,999 | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 25.02 | 21.11 | 14.96 | 15.94 | 14.96 |
| $150,000 and over | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 36.20 | 31.94 | 24.87 | 24.68 | 23.30 |
| $20,000 to $24,999 | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 27.35 | 22.65 | 16.85 | 16.99 | 16.62 |
| $25,000 to $29,999 | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 29.84 | 24.26 | 17.64 | 18.21 | 17.53 |
| $30,000 to $34,999 | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 29.02 | 25.17 | 18.05 | 21.86 | 18.84 |
| $35,000 to $39,999 | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 24.87 | 21.23 | 16.73 | 15.17 | 15.40 |
| $40,000 to $49,999 | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 26.08 | 23.08 | 17.92 | 16.28 | 16.82 |
| $5,000 to $7,499 | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 33.59 | 24.63 | 19.27 | 21.67 | 18.94 |
| $50,000 to $59,999 | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 28.85 | 26.22 | 18.51 | 18.21 | 17.93 |
| $60,000 to $74,999 | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 33.10 | 27.94 | 20.54 | 19.12 | 19.43 |
| $7,500 to $9,999 | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 27.21 | 29.06 | 18.34 | 17.97 | 17.87 |
| $75,000 to $99,999 | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 27.59 | 24.24 | 19.31 | 17.56 | 18.58 |
| Less than $5,000 | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 18.76 | 18.10 | 12.33 | 13.26 | 13.22 |
Breakdown of responses by SASSY
| Your family | Your close friends | Your colleagues | Your neighbors | Your social media followers | ||
|---|---|---|---|---|---|---|
| Alarmed | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 43.99 | 39.23 | 29.55 | 29.20 | 28.27 |
| Cautious | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 21.62 | 17.91 | 13.75 | 13.52 | 13.23 |
| Concerned | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 30.86 | 27.66 | 20.10 | 19.16 | 19.24 |
| Disengaged | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 17.56 | 15.08 | 10.95 | 10.61 | 10.26 |
| Dismissive | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 11.03 | 9.31 | 7.08 | 7.09 | 7.06 |
| Doubtful | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 15.40 | 11.93 | 9.06 | 9.29 | 9.18 |
Breakdown of responses by employment_status
| Your family | Your close friends | Your colleagues | Your neighbors | Your social media followers | ||
|---|---|---|---|---|---|---|
| Employed full-time | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 28.11 | 24.84 | 19.38 | 18.04 | 18.21 |
| Employed part-time | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 30.75 | 29.00 | 21.43 | 21.97 | 19.94 |
| Retired | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 31.01 | 26.45 | 19.16 | 19.09 | 18.68 |
| Unemployed | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 24.16 | 20.25 | 14.54 | 14.74 | 14.72 |
Breakdown of responses by enviro_donation
| Your family | Your close friends | Your colleagues | Your neighbors | Your social media followers | ||
|---|---|---|---|---|---|---|
| No | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 25.49 | 21.63 | 16.13 | 15.41 | 15.53 |
| Yes | Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | 40.19 | 37.82 | 28.24 | 29.21 | 27.10 |
| education | income | age_group | SASSY | politics | state | sex | Are you trying to limit your meat consumption? | Has successfully reduced meat eating in the last 5 years | Other - Please specify::Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | Why have you shared, or why haven't you shared with others? | Please tell us who or which groups of people that would that be? | Who's guidance/tips would you prefer to receive about reducing your meat consumption? | Why would you prefer to receive advice from the group you selected? | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Loading... (need help?) | None | education | income | age_group | SASSY | politics | state | sex | Are you trying to limit your meat consumption? | Has successfully reduced meat eating in the last 5 years | Other - Please specify::Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? | Why have you shared, or why haven't you shared with others? | Please tell us who or which groups of people that would that be? | Who's guidance/tips would you prefer to receive about reducing your meat consumption? | Why would you prefer to receive advice from the group you selected? |
Intervention Potential#
Finally, we look at some of the potential avenues that ClimateCulture could explore when it comes to meat-reduction interventions
| How much do you agree or disagree with the following statement? | |
|---|---|
| I am interested in learning how reducing my meat consumption can help my health and wellbeing | 0.570174 |
| I am interested in learning how reducing my meat consumption can benefit the environment | 0.517047 |
| I am interested in learning how reducing my meat consumption can benefit me financially | 0.537400 |
| I think positively about organizations that champion healthy food | 0.673114 |
| I think positively about organizations that champion environmentally sustainable food | 0.628164 |
Which demographics might have a part to plau in intevention selection?
Breakdown of responses by SASSY
| I am interested in learning how reducing my meat consumption can help my health and wellbeing | I am interested in learning how reducing my meat consumption can benefit the environment | I am interested in learning how reducing my meat consumption can benefit me financially | I think positively about organizations that champion healthy food | I think positively about organizations that champion environmentally sustainable food | ||
|---|---|---|---|---|---|---|
| Alarmed | How much do you agree or disagree with the following statement? | 71.92 | 70.31 | 68.79 | 79.66 | 79.27 |
| Cautious | How much do you agree or disagree with the following statement? | 53.80 | 46.40 | 50.35 | 64.02 | 58.53 |
| Concerned | How much do you agree or disagree with the following statement? | 60.90 | 57.39 | 57.46 | 68.79 | 66.98 |
| Disengaged | How much do you agree or disagree with the following statement? | 54.89 | 49.09 | 50.54 | 64.16 | 57.26 |
| Dismissive | How much do you agree or disagree with the following statement? | 29.84 | 16.82 | 26.39 | 48.15 | 32.57 |
| Doubtful | How much do you agree or disagree with the following statement? | 39.64 | 30.60 | 37.35 | 56.53 | 46.85 |
Breakdown of responses by politics
| I am interested in learning how reducing my meat consumption can help my health and wellbeing | I am interested in learning how reducing my meat consumption can benefit the environment | I am interested in learning how reducing my meat consumption can benefit me financially | I think positively about organizations that champion healthy food | I think positively about organizations that champion environmentally sustainable food | ||
|---|---|---|---|---|---|---|
| Center | How much do you agree or disagree with the following statement? | 56.94 | 51.80 | 53.18 | 66.08 | 63.02 |
| Left | How much do you agree or disagree with the following statement? | 62.67 | 58.47 | 59.74 | 71.23 | 69.18 |
| Right | How much do you agree or disagree with the following statement? | 55.88 | 49.04 | 53.14 | 66.44 | 58.86 |
| Very Right | How much do you agree or disagree with the following statement? | 49.36 | 41.41 | 46.35 | 63.02 | 53.03 |
| Very left | How much do you agree or disagree with the following statement? | 64.55 | 62.30 | 61.17 | 74.73 | 74.76 |
Breakdown of responses by enviro_donation
| I am interested in learning how reducing my meat consumption can help my health and wellbeing | I am interested in learning how reducing my meat consumption can benefit the environment | I am interested in learning how reducing my meat consumption can benefit me financially | I think positively about organizations that champion healthy food | I think positively about organizations that champion environmentally sustainable food | ||
|---|---|---|---|---|---|---|
| No | How much do you agree or disagree with the following statement? | 54.45 | 48.29 | 51.17 | 65.30 | 60.17 |
| Yes | How much do you agree or disagree with the following statement? | 67.96 | 66.23 | 64.70 | 75.87 | 74.08 |