Last Updated On:  2022-09-26 18:52:00.642338
Author: Philipe Bujold
C:\Anaconda\lib\site-packages\itables\javascript.py:63: UserWarning:

Did you know? init_notebook_mode(all_interactive=False, connected=True) does nothing. Feel free to remove this line, or pass warn_if_call_is_superfluous=False.
C:\Anaconda\lib\site-packages\IPython\core\interactiveshell.py:3457: DtypeWarning:

Columns (5,168,233) have mixed types.Specify dtype option on import or set low_memory=False.
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Food - Plant-Based Diet #

To understand who people believe might be against talking about these actions.

What we want to be able to say

  • Are people trying to eat less meat, and what are their motivations for it

  • Are people talking about eating less meat, sharing it with those they know

  • Where are the CC possibilities when it comes to meat-reduction interventions

Adoption#

A quick look at our meat-eating behaviors


C:\Anaconda\lib\site-packages\numpy\core\fromnumeric.py:3208: VisibleDeprecationWarning:

Creating an ndarray from ragged nested sequences (which is a list-or-tuple of lists-or-tuples-or ndarrays with different lengths or shapes) is deprecated. If you meant to do this, you must specify 'dtype=object' when creating the ndarray.

Behavior and Beliefs#

This first set of questions examined whether respondents are trying to reduce their meat consumption, as well as the beliefs they hold about eating less meat.

The scores presented in the table represent the weighted average of respondents’ likert responses. Resondents were given a 7-item likert scale for which to answer from Strongly agree to Strongly disagree, the table below showes the weighted average of normalized responses. That is, 1 represents an average responses of Strongly agree, whilst 0 represents an average response of Strongly disagree.



Now let’s look at how demographics influences the rasons for reducing meat consumption

And now the way demographics shape attitudes

Longform reasons#

What are some of the steps and reasons to reduce meat consumption given by the respondents?

education income age_group SASSY politics state sex Are you trying to limit your meat consumption? Has successfully reduced meat eating in the last 5 years Why are you trying to reduce/limit your meat consumption? Can you tell us a bit more about the steps you are taking to reduce/limit your meat consumption?
Loading... (need help?)
Noneeducationincomeage_groupSASSYpoliticsstatesexAre you trying to limit your meat consumption?Has successfully reduced meat eating in the last 5 yearsWhy are you trying to reduce/limit your meat consumption?Can you tell us a bit more about the steps you are taking to reduce/limit your meat consumption?
# PBDreasons, _ = survey.gatherScore_fromString(iDTC_enriched.loc[iDTC_enriched['pbd_adp_intention'] == 'Yes'].drop(columns=['pbd_reason_success']), meta, ["pbd_reason"], replaceCols = True)
# PBDreasons.rename(index = {'' : 'How much do you agree or disagree with the following statement?'}, inplace = True)
# display(PBDreasons.T.style.background_gradient(cmap=cm, vmin = 0, vmax = 1))

# PBDreasons, _ = gatherScore_fromString(iDTC_enriched,meta,  ["pbd_attitude"], replaceCols = True)
# # PBDreasons.rename(index = {'pbd_reason' : 'How much do you agree or disagree with the following statement?'}, inplace = True)
# display(PBDreasons.T.style.background_gradient(cmap=cm, vmin = 0, vmax = 1))

PBD sharing intentions#

Next we look at respondents’ sharing behavior. For those who are intending to eat less meat, are they talking about going meat-free with the people they know? Respondents were asked wiith whom the had shared they were trying to eat less meat. The table represents the % respondents who intend to reduce their meat intake and who have shared with X member of their community.

They were also asked whether they thought their community would approve or dissaprove of their decision to reduce meat consumption.

  Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat?
Your family 76.392758
Your close friends 54.101835
Your colleagues 14.979179
Your neighbors 12.499653
Your social media followers 10.559358

C:\Anaconda\lib\site-packages\numpy\core\fromnumeric.py:3208: VisibleDeprecationWarning:

Creating an ndarray from ragged nested sequences (which is a list-or-tuple of lists-or-tuples-or ndarrays with different lengths or shapes) is deprecated. If you meant to do this, you must specify 'dtype=object' when creating the ndarray.

How does demographic data change whgo people are sharing with, as well as the approval/disaproval they expect

corr_threshold = 0.2
Breakdown of responses by education
    Your family Your close friends Your colleagues Your neighbors Your social media followers
10th grade Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 28.75 29.93 35.30 35.30 35.30
11th grade Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 10.50 8.48 7.08 6.68 6.68
12th grade no diploma Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 24.14 17.88 13.47 25.50 13.97
7th or 8th grade Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 19.19 18.37 27.45 17.34 27.45
9th grade Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 13.21 9.98 15.46 10.54 15.46
Associate’s degree Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 28.44 24.28 18.37 18.08 18.19
Bachelor’s degree Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 30.88 27.54 20.76 19.88 19.57
High school graduate – high school diploma or the equivalent (GED) Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 23.02 19.18 13.69 14.02 14.03
Master’s degree Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 36.52 32.11 25.43 23.31 22.34
No formal education Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? nan nan nan nan nan
Professional or doctorate degree Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 41.37 35.04 33.33 26.82 29.36
Some college, no degree Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 27.78 24.93 17.66 18.12 17.30
Breakdown of responses by income
    Your family Your close friends Your colleagues Your neighbors Your social media followers
$10,000 to $12,499 Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 27.78 27.63 16.98 16.99 17.23
$100,000 to $149,999 Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 27.79 24.28 19.55 17.95 17.08
$12,500 to $14,999 Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 31.21 27.97 19.33 19.41 20.24
$15,000 to $19,999 Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 25.02 21.11 14.96 15.94 14.96
$150,000 and over Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 36.20 31.94 24.87 24.68 23.30
$20,000 to $24,999 Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 27.35 22.65 16.85 16.99 16.62
$25,000 to $29,999 Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 29.84 24.26 17.64 18.21 17.53
$30,000 to $34,999 Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 29.02 25.17 18.05 21.86 18.84
$35,000 to $39,999 Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 24.87 21.23 16.73 15.17 15.40
$40,000 to $49,999 Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 26.08 23.08 17.92 16.28 16.82
$5,000 to $7,499 Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 33.59 24.63 19.27 21.67 18.94
$50,000 to $59,999 Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 28.85 26.22 18.51 18.21 17.93
$60,000 to $74,999 Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 33.10 27.94 20.54 19.12 19.43
$7,500 to $9,999 Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 27.21 29.06 18.34 17.97 17.87
$75,000 to $99,999 Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 27.59 24.24 19.31 17.56 18.58
Less than $5,000 Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 18.76 18.10 12.33 13.26 13.22
Breakdown of responses by SASSY
    Your family Your close friends Your colleagues Your neighbors Your social media followers
Alarmed Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 43.99 39.23 29.55 29.20 28.27
Cautious Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 21.62 17.91 13.75 13.52 13.23
Concerned Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 30.86 27.66 20.10 19.16 19.24
Disengaged Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 17.56 15.08 10.95 10.61 10.26
Dismissive Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 11.03 9.31 7.08 7.09 7.06
Doubtful Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 15.40 11.93 9.06 9.29 9.18
Breakdown of responses by employment_status
    Your family Your close friends Your colleagues Your neighbors Your social media followers
Employed full-time Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 28.11 24.84 19.38 18.04 18.21
Employed part-time Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 30.75 29.00 21.43 21.97 19.94
Retired Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 31.01 26.45 19.16 19.09 18.68
Unemployed Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 24.16 20.25 14.54 14.74 14.72
Breakdown of responses by enviro_donation
    Your family Your close friends Your colleagues Your neighbors Your social media followers
No Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 25.49 21.63 16.13 15.41 15.53
Yes Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? 40.19 37.82 28.24 29.21 27.10
education income age_group SASSY politics state sex Are you trying to limit your meat consumption? Has successfully reduced meat eating in the last 5 years Other - Please specify::Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat? Why have you shared, or why haven't you shared with others? Please tell us who or which groups of people that would that be? Who's guidance/tips would you prefer to receive about reducing your meat consumption? Why would you prefer to receive advice from the group you selected?
Loading... (need help?)
Noneeducationincomeage_groupSASSYpoliticsstatesexAre you trying to limit your meat consumption?Has successfully reduced meat eating in the last 5 yearsOther - Please specify::Of the following groups of people in your life, which ones do you think know that you are trying to eat less meat?Why have you shared, or why haven't you shared with others?Please tell us who or which groups of people that would that be?Who's guidance/tips would you prefer to receive about reducing your meat consumption?Why would you prefer to receive advice from the group you selected?

Intervention Potential#

Finally, we look at some of the potential avenues that ClimateCulture could explore when it comes to meat-reduction interventions

  How much do you agree or disagree with the following statement?
I am interested in learning how reducing my meat consumption can help my health and wellbeing 0.570174
I am interested in learning how reducing my meat consumption can benefit the environment 0.517047
I am interested in learning how reducing my meat consumption can benefit me financially 0.537400
I think positively about organizations that champion healthy food 0.673114
I think positively about organizations that champion environmentally sustainable food 0.628164

Which demographics might have a part to plau in intevention selection?

Breakdown of responses by SASSY
    I am interested in learning how reducing my meat consumption can help my health and wellbeing I am interested in learning how reducing my meat consumption can benefit the environment I am interested in learning how reducing my meat consumption can benefit me financially I think positively about organizations that champion healthy food I think positively about organizations that champion environmentally sustainable food
Alarmed How much do you agree or disagree with the following statement? 71.92 70.31 68.79 79.66 79.27
Cautious How much do you agree or disagree with the following statement? 53.80 46.40 50.35 64.02 58.53
Concerned How much do you agree or disagree with the following statement? 60.90 57.39 57.46 68.79 66.98
Disengaged How much do you agree or disagree with the following statement? 54.89 49.09 50.54 64.16 57.26
Dismissive How much do you agree or disagree with the following statement? 29.84 16.82 26.39 48.15 32.57
Doubtful How much do you agree or disagree with the following statement? 39.64 30.60 37.35 56.53 46.85
Breakdown of responses by politics
    I am interested in learning how reducing my meat consumption can help my health and wellbeing I am interested in learning how reducing my meat consumption can benefit the environment I am interested in learning how reducing my meat consumption can benefit me financially I think positively about organizations that champion healthy food I think positively about organizations that champion environmentally sustainable food
Center How much do you agree or disagree with the following statement? 56.94 51.80 53.18 66.08 63.02
Left How much do you agree or disagree with the following statement? 62.67 58.47 59.74 71.23 69.18
Right How much do you agree or disagree with the following statement? 55.88 49.04 53.14 66.44 58.86
Very Right How much do you agree or disagree with the following statement? 49.36 41.41 46.35 63.02 53.03
Very left How much do you agree or disagree with the following statement? 64.55 62.30 61.17 74.73 74.76
Breakdown of responses by enviro_donation
    I am interested in learning how reducing my meat consumption can help my health and wellbeing I am interested in learning how reducing my meat consumption can benefit the environment I am interested in learning how reducing my meat consumption can benefit me financially I think positively about organizations that champion healthy food I think positively about organizations that champion environmentally sustainable food
No How much do you agree or disagree with the following statement? 54.45 48.29 51.17 65.30 60.17
Yes How much do you agree or disagree with the following statement? 67.96 66.23 64.70 75.87 74.08